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  • MOBILEPLAYBOOK

    Go 100% Mobile.

  • TAP INTOMobile

    Empower fans to manage their tickets.

  • EXPAND YOURREACH

    The tools you need to go 100% Mobile.

Are you ready?
Around the Community

Market Trends

Why Mobile Ticketing?

The Paciolan client community serves fans and patrons with the most convenient and delightful experience so that they will come back, again and again. The trends show that we must meet them where they are the most: on mobile devices.

They Do Everything on Mobile Devices

All adults are on smartphones. And we have it with us constantly, 22 out of 24 hours of the time. It’s our photo album, calendar, gaming system, music player, email, social connections, and thanks to over a billion electronic boarding passes last year, we now know that it is also our ticket.

Including, Troubleshooting

73% of us want to do it ourselves. And we can now because our constantly connected lives have trained us to find solutions on our own. The best customer service is the one we don’t have to call.

Digital Adoption Trends

Making experiences even better.

0

MILLION

Digital Passes Generated

0

MILLION

Digital Passes Added to Wallet

3.3

MILLION

Transfers

0

THOUSAND

New Accounts from Transfers

100% Mobile

BENEFITS

What's in it for you?

Cost Effectiveness

Digital delivery eliminates incremental costs associated with ticket mailing and printing.

Flexibility

My Account 2.0 empowers fans/patrons to manage their tickets anytime, anywhere.

Security

Connected passes create secure wallet storage through the entire ticket life cycle.

Instant Gratification

SMS delivery, ticket transfers, and add to the digital wallet.

  • Get Rid of Long Lines

    The University of Alabama Athletics deployed several inventive tactics, online and offline, to usher fans into mobile ticketing with great success.


    Ditch the Lines

  • Increase Student Attendance

    BGSU doubled student attendance and increased student guest revenue by implementing a new student ticketing system and leveraging Paciolan’s mobile-first enhanced ticket management functionality.


    Leverage Mobile

  • Put Fans First

    NC State put fans first when installing My Account 2.0 as the mobile ticket management system but it delivered great results for the athletic department as well.


    Deliver with Mobile
COMMON CONCERNS

Challenges

We're Here to help you

We know the challenges of going mobile.

A transformation like this comes with new considerations. We’ve walked many clients through them.

Sponsorships

Premium Spaces

Alternative Tickets

FAQs
Prep for Success

Get Started

Mobile-Only Playbook

Foundations are important and ours is two-pronged. Preparing for mobile ticketing starts with ticket operations to make sure your office is equipped. Let’s make sure your fans and patrons have what they need.

  1. STEP 1
    The Setup

    Get Started

    Tap into educational materials, communication strategies with your fans & patrons, and troubleshooting tips with the mobile ticketing app strategy guide. Then download the mobile templae guide to learn how to set up your mobile pass for a regular pass, NFC, and parking on iPhone and Android. Mobile Template Guide Mobile Ticketing App Strategy Guide

  2. STEP 2
    The Handoff

    Delivery

    With SMS delivery, fans and patrons have the option to receive links to their tickets via text message. Connected Tickets in digital wallets can be updated to reflect event or status changes. Mobile Delivery Setup Mobile Email Confirmation Setup

  3. STEP 3
    In Control

    Management

    "My Account" has enhanced self-serve features that allow for effortless ticket transfer, digital wallet integration, and view upcoming events. Ticket Transfer Setup Guide Inventory Setup Guide My Account 2.0 Guide Add All to Wallet Transfer Enhancements

  4. STEP 4
    Easy Access

    Entry

    Utilizing the option of NFC-enabled tickets is entirely contactless. Fans and patrons can easily and securely enter venues by scanning their mobile tickets or have the choice of placing their phone or Apple Watch near a reader. It eliminates the need to search pockets or worry about misplacing paper tickets, plus it helps reduce fraud and assist organizations in better understanding who attends their events. NFC Entry Resource Guides How to Enable NFC Tickets

  5. STEP 5
    Online Resource

    Self-Serve

    Mobile ticketing requires consumer training. A solid Mobile Ticketing User Guide section on your website can facilitate learning and troubleshooting as fans and patrons familiarize themselves with new processes and technology. We’ve created a template for you so you don’t have to start from scratch. Like any template - take what you need and fill in the rest to fit your needs. Mobile Ticketing User Guide Instructions Mobile Ticketing User Guide Instructions (PDF) Mobile Ticketing User Guide Text Mobile Ticketing User Guide Visual

  6. STEP 6
    Here for you

    Event Day Support

    Print Now offers quick ticket printing and reprinting for your front line staff and the delivery of tickets via SMS/text! Plus, troubleshooting transfers is a whole lot easier with our latest enhancements. Print Now SMS Transfer Enhancements (Orders Tab)

  7. STEP 7
    Online Resource

    Go Further

    You're crushing it with your mobile-first strategy. Now is the time to take it to the next level, and we've got you covered with these additional ways to implement mobile. SIDEARM / Paciolan Mobile App Integration Barcode Sharing: Non-Hosted Barcode Sharing: Hosted Digital Wallet Dashboard: Overview Digital Wallet Dashboard: Add to Wallet Strategy

Word Around the Community

  • Craig Kelley
    Chief Marketing Officer


    Mobile-only is the future of our business. We have had a mobile-first mindset for quite some time. Deciding to be mobile-only on tickets was just a matter of feeling comfortable with the technology and our communication plan. Paciolan has given us the platform to deliver mobile tickets effectively and efficiently.

    University of Southern California

  • Ashley Yencho
    Assistant Athletic Director for Marketing


    It’s exciting to be able to execute well-rounded, innovative campaigns for our Spider fans. PAC’s constant innovative and collaborative mindset gave us the confidence to finally launch mobile ticketing exclusively and we couldn’t be happier with the results!

    University of Richmond

inspiration from the community

BEST PRACTICES

Spark MARKETING ideas

Next, announcing and introducing mobile ticketing to your fans and patrons should be clear, compelling, and exciting. Here are some marketing examples to spur ideas.

Introducing Mobile Email Campaigns
Confirmation EmailS Sponsorship Opportunities
Download Mobile Ticket Reminder Email Campaigns
Ticket Transfers Education
NFC Contactless Entry Education
Mobile Ticketing Landing Page Education
Mobile Delivery eVenue Examples
MOBILE TICKET Sponsorship Opportunities
Enhanced Mobile Ticketing Email Campaigns
TICKET PURCHASE CONFIRMATION PAGE Sponsorship Opportunities
Digital Assets Sponsorship Opportunities
TVL Email HTML Examples
Transfer Tickets Email Campaigns
NFC Contactless Tickets Email Campaigns
Add Tickets to Digital Wallet Education
Digital Guides Education
Marketing kits

RESOURCES

Strategically Maximize your reach

Download and utilize the various templates and marketing kits below to take your communication and education of your mobile strategy to your fans and patrons to the next level.

Download Mobile Tickets

Preview + Template + Instructions

NFC Contactless Entry

Preview + Template + Instructions + Artwork

Check-in Model

Preview + Template + Instructions

Account Management

Preview + Template + Instructions + Marketing Kit

Mobile Ticketing Resource Center

Help Us Improve the Mobile Playbook.

Feedback Please