May Community Spotlight

May's showcase of our community’s ticketing & engagement strategies & achievements

Hello!

Your May Community Spotlight is here! In this edition of the newsletter, we are showcasing more of the community’s achievements leveraging various ticketing and fan engagement strategies. We thank you for reading and encourage you to share with others.

CLIENT SUCCESS

MICHIGAN WOWS FANS WITH THEIR VERY OWN PURLS

Michigan launched their very first Personalized URL on January 17 and were very creative. Instead of incorporating a PURL for season ticket renewals, they utilized the PURL to give Season Ticket Holders information about their new Seat Upgrade process with Ballena. For the first time, fans will be able to opt into online seat upgrades this year and a PURL was sent to each Season Ticket Holder with personalized seat information, priority points, and ranking info. Season Ticket Holders then had the ability to use the online points calculator embedded within the PURL to calculate how much an additional donation would increase their priority points and rank to acquire an earlier online appointment time during seat upgrade selection period.

Results have been fantastic! The very first day of the PURL launch, Michigan saw over 3,500 fan visits, increasing to almost 7,000 by the end of the first week. Since the launch, Michigan has blown past their goal, receiving more than $150,000 donations with nearly 180 gifts via quick donate.


	LEARN MORE

NEWS FROM AROUND THE COMMUNITY

BEST PRACTICES HIGHLIGHT

UNIVERSITY OF INDIANA

PREMIUM SEATING

University of Indiana captured interest on Premium Seating during their online football renewal process by generating a lightbox with embedded FanOne hosted information. If fans clicked to receive information, a dynamically populated, personalized email is sent to the customer and a notification flows into Salesforce.


	LEARN MORE

PAC TALKS

AN EXCITING FIRST AT PACIOLAN!

APRIL 2018

Dev Jam

Paciolan hosted a DevJam, or internal hack-a-thon, in April. Four teams with cross-department representation collaborated to create an end-to-end solution for a metadata management system. This tool will create new event discovery opportunities, allowing clients to gain access to publish events with distribution partners including Facebook and Google. Participants broke out into four groups: JamPAC, Smells Like Team Spirit, L’Arc, and Reverse Cambridge Analytica. Teams spent two, 12-hour days collaborating, coding, and creating some incredible solutions. All four teams created incredible solutions, and components will be implemented from each in the final tool. Stay tuned for more news about how the groundwork laid by DevJam is incorporated into a future Paciolan tool. Innovation at Paciolan is alive and growing!


	LEARN MORE

PAC HEADS TO NEW YORK

THE BROADWAY LEAGUE

MAY 2018

On Broadway

Travel season is heating up! Members of the Paciolan team head to New York for the Broadway League next week where Founder Jane Kleinberger will present. We look forward to seeing you there! It was fantastic to connect with friends and clients at the Fiesta Bowl Spring Summit last week. Also, Paciolan President & CEO Kim Damron will be speaking at the IAVM Region 4 meeting about Exceptional Events.

ON THE BLOG