June Community Spotlight

June's showcase of our community’s ticketing & engagement strategies & achievements

Hello!

Your June Community Spotlight is here! In this edition of the newsletter, we are showcasing more of the community’s achievements leveraging various ticketing and fan engagement strategies. We thank you for reading and encourage you to share with others.

CLIENT SUCCESS

OKLAHOMA GROWS GROUP SALES WITH FEVO

This year, University of Oklahoma partnered with Fevo, a Paciolan-integrated company focusing on a unique group sales solution. With Fevo, the customer picks their event and invites friends via their social networks. Everyone buys their own ticket and Fevo handles the rest, including seating all purchasers in the group together.

In just 3 weeks, Oklahoma sent six emails to their database — four regarding the onsale of their Spring game and Fevo promotion, and two to fans thanking them for their purchase and encouraging them to share with their network. As of May 31, the university has sold 2,189 tickets with Fevo in 2018 — that’s more than 1,000 more than the amount of tickets sold via outbound efforts in all of 2017 for a 94% YOY lift and more than $16,265 net revenue.


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NEWS FROM AROUND THE COMMUNITY

BEST PRACTICES HIGHLIGHTS

OTTAWA FURY FC

SUBSCRIPTION PROGRAM

On April 6, Ottawa Fury FC launched their new Fury+ program. With this membership program, each fan pays $30 a month to receive two tickets to every regular season home game at TD Place. Response to the Fury+ program has been great. From the first launch to 100 targeted accounts, the organization closed 10%. Since then, the Fury+ program has grown to about 50 subscriptions having sent to only 500 accounts.


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NEW JERSEY SYMPHONY ORCHESTRA

RENEWAL PURLS

New Jersey Symphony Orchestra launched a reengagement campaign for unrenewed subscribers utilizing its first Personalized URLs (PURL) in late March. NJSO saw a 34% unique open rate on this personalized email. On the very first day, NJSO had 31 patrons interact with their Personalized URLs. By the end of week one, nearly 100 patrons had enjoyed their customized pages. With this PURL, NJSO achieved 240 tickets sold in 113 total transactions, culminating in more than $50,000 in revenue.


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PAC TALKS

BALLENA INTEGRATION SPOTLIGHT

JUNE 2018

New Ballena Integrated Seat Selection

In January 2018, Paciolan launched the Beta phase for a new Ballena integrated seat selection process for season tickets. Since then, more than 10 beta organizations have completed successful on-sales for their football renewals and upgrades. This new integrated flow is the next step to the Single Sign-On functionality introduced in 2017.

With the new flow, Season ticket holders begin on e.Venue. They are then directed to the Ballena process where they can leverage the Ballena Map to view available seats and then decide to add, drop or keep their existing selections. New with this integration is the availability of payment plans and/or delivery options. Fans are then seamlessly directed back to e.Venue to complete the payment process before receiving a confirmation from Paciolan. Not only is this an intuitive and seamless process for fans, but clients benefit as well. With a streamlined process where fans don’t receive confirmation until after payment has processed, staff spend less time on outreach.


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PAC HEADS TO D.C.

NACDA & AFFILIATES

JUNE 2018

A Capital Convention

We're excited to head to Washington D.C. at the end of the month for NACDA. This year, we'll be participating in several sessions including a CABMA panel about Innovative Strategies for Incremental Revenue on June 26; NAADD Round Tables about the new Tax Reform Legislation on June 29; a NACMA/NAATSO Break Out about the Progression of Digital Marketing; and more. Stop by booth #513 and say hello!

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