This year, University of Oklahoma partnered with Fevo, a Paciolan-integrated company focusing on a unique group sales solution. With Fevo, the customer picks their event and invites friends via their social networks. Everyone buys their own ticket and Fevo handles the rest, including seating all purchasers in the group together.
In just 3 weeks, Oklahoma sent six emails to their database — four regarding the onsale of their Spring game and Fevo promotion, and two to fans thanking them for their purchase and encouraging them to share with their network. As of May 31, the university has sold 2,189 tickets with Fevo in 2018 — that’s more than 1,000 more than the amount of tickets sold via outbound efforts in all of 2017 for a 94% YOY lift and more than $16,265 net revenue.